It is well documented that leaflet distribution is one of the most effective and budget friendly direct marketing tools available to businesses. National research has proved that people are more likely to respond to leaflets that they receive through their letterbox than to most other forms of promotion. In the current media climate, with reduced television advertising and falling national and local newspaper circulation, many companies are turning to letterbox marketing as the most effective method of reaching their target audience.
Leaflets and flyers have been a successful and low-cost way to advertise products and services for many years. Unlike many other forms of advertising, they are hard to ignore. In a survey conducted by The Direct Marketing Association, 89% of people stated that they remember recently receiving a leaflet or flyer for a specific product or service.
Far from viewing the leaflets as junk mail, 90% of people stated that there were more than happy to receive unsolicited mail, including promotional flyers and leaflets on a regular basis. Over 50% of those people reported that they have kept leaflets in the past if they felt it was relevant to them.
Providing incentives via your leaflets and flyers is a proven method of tracking the client reaction rate and whilst it encourages response and action (because let’s face it, everyone likes to get something for nothing). In the long run your business won’t lose out and you will still benefit from gaining new customers.
Ultimately, a successful leaflet should do these three things;
• Attract attention.
• Generate interest.
• Encourage response and action.
For eye catching, concise and effective leaflet printing for your marketing campaigns in Leicester, look no further than Flexpress LTD for all your marketing needs. Flexpress have been providing a leaflet and flyer printing service in Leicester since 1989 and are experts in the field. From design through to production our service is second to none.
We ONLY use environmentally responsible materials and can offer a wide variety of special effects such as varnishes, foils and different shapes to make the leaflet more interactive, to create brand awareness and to target potential clients.
Flexpress LTD dispatch leaflets in a maximum of five working days and if you order online, postage and packaging costs are inclusive. If you can’t find what you are looking for on our website, please do not hesitate to call us on 0116 2676269 to discuss your custom order.