Business Cards are Alive and Kicking: Five Tips to Creating Business Cards that get you Noticed
When you are looking to do business in the U.K., the first thing you need to understand is that your business cards make a statement about who you are. You will find that if they are sloppy and unprofessional looking, people will most likely be hesitant to do business with you. This is why you need to create a professional card and follow the following tips that will help you to be noticed.
Tip# 1: Creative Cards Will Work Best
The most important tip that anyone who is creating business cards must keep in mind is that you simply must be creative. Many professionals receive dozens of cards that all start to blend together. But when a brilliant card comes across their desk and it has some creativity, the owner may give it a second look. After all, you don’t want to be the card that gets tossed in the rubbish bin.
One way many companies are doing this is offering a discount of some type for showing the card. This can be as little as 5 % off a purchase or it can have a value like £5 off of £50. Just be sure you stand behind your promise, should you decide to advertise in this manner. After all, integrity will always be important.
Tip # 2: Make It a Quick Read
For the second tip, you need to ensure that the business card can be read in as little as 30 seconds. This is a promotion for your business and not a novel. A quick slogan is fine along with the information about your business and a logo. Anything more and a person will find that this business card is far too cluttered and will simply toss it out.
With this, ensure that the font on your card is simple to read and that everything has been checked for proper spelling and grammar. Before ordering anything in bulk, it will be important that you have verified this information. Otherwise, you may have a stock of cards you won’t be able to use.
Tip # 3: Stand Out From Other Business Cards
To help you get noticed, the third tip will be an important one. When a person receives your business card, it should catch their eye. A good way to do this is to use foil lettering and borders for the design of your card. Have the foil in company colours and allow them to make a statement when people see them.
Best of all, when they are placed on a quality stock, they will look like your business is very respectable and can help to boost business. Just be sure to check the card over to ensure that there isn’t too much of a struggle to understand what is written on the card.
Tip # 4: Watch the Size of Your Cards
Business cards should also be a consistent size to fit in rolodexes and wallets. While you can find larger cards to fit bigger text on, you will find that the most successful cards will be the ones you can quickly and effectively hand out and another person can stick in the flaps of their wallet.
After all, when you are on the go it will be important that you have the chance to properly advertise your firm. This will come with having the ease of passing out your business cards in a matter of seconds and then moving on from a conversation.
Tip # 5: Entrust Others to Provide You With Feedback
Perhaps the most important of the five tips will be this last one. That will be, what do others think about your business card. Is it hard for them to read, does it leave them feeling confused? You need to spend the time asking others you trust about what their opinions are before you print up thousands of business cards. After all, this is going to be an investment in your business and the last thing you are going to want to have happen is to put your money in an option that will leave people shaking their head and going with another company that has a card they can quickly locate and read.
What you need to remember, is that your business cards will be a direct reflection of your business. Make sure you are doing all you can to create the most professional looking card you can and utilise this important marketing tool for your business.